Create a new outstanding packaging for Dalix Strong Bones yogurt.

Contest Name: Create a new outstanding packaging for Dalix Strong Bones yogurt.

Contest URL: http://en.eyeka.com/projects/7131-Dalix-Packaging?trk_acaq=act&trk_matter=jess&trk_platform=mbc&trk_target=en

Deadline: 12/05/2012

Prizes:

#1 Prize 3,000€ up to 6,000€

#2 Prize 1,500€ up to 3,000€

#3 Prize 500€ up to 1,000€

*Jury’s Prizes reflect Brand’s decision to acquire Intellectual Property.
When no intellectual property is acquired, eYeka guarantees that 50% of the full Prize amount is awarded.
When the brand acquires the intellectual property rights to the entries, the full amount is awarded.

How to enter: Upload your work on eYeka’s website.

How to win:

Women above 40 have specific needs regarding their health. Calcium is a key ingredient at this stage as it helps keep strong bones. There is a yogurt called Dalix that provides calcium and vitamin D to help women keep their bones strong. But will women notice it among all the other yogurts on display on supermarket shelves?

Your challenge is to create a new type of packaging for Dalix that stands out on the shelves and communicate the idea of “Strong Women”, that is women who are confident, strong willed and independent.

Other info: Format: Print





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